May 26, 2020
Episode 41: Carolyn Aronson
In this episode, Rob and Dana talk to It’s a 10 Haircare founder and CEO Carolyn Aronson. When she was an infant, Carolyn and her 11 siblings were removed from their mother’s home and placed in foster care. At the age of 2, she and one of her biological brothers were adopted into a loving family. At 26, she set out on a mission to find her biological family and 9 months later they met.
Caroyln has been a big supporter of Comfort Cases for the last several years and has made philanthropy a part of her company’s mission.
Listen as Caroyln tells her story about being taken from her home and adopted, growing up as a Puerto Rican girl with a white family, and what it was like to meet her biological mother and siblings after over 25 years.
She also talks about why it’s so important to give back and how It’s a 10 has been helping during the COVID-19 crisis.
Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world.
A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist and salon owner, and continues to hold licenses in multiple states. It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favorite product with their clients.
Now a successful, global hair product company with a passionate celebrity and consumer following, It’s a 10 Haircare products are sold in more than 25,000 professional independent salons and 15,000 professional salon chains like Ulta, and Regis.
Carolyn’s brand has helped women and men across the globe look and feel their best, while also allowing Carolyn to pursue her key priorities: Making the world a better place, raising a successful family and creating a culture that embraces diversity. With her kind and creative nature, she’s designed and continues to run several meaningful initiatives:
Giving back to the communities that have supported It’s a 10 Haircare is also a priority. Carolyn’s life is intertwined with her customers and devoted fan base that has made the difference through feedback, shared stories and heartfelt recommendations. These are just a few of the advocacy programs they’ve supported:
Puerto Rico Hurricane Relief Efforts
Right Action for Women (Christina Applegate’s Breast Cancer Foundation)
Boys and Girls Club
Red Cross America
Leukemia & Lymphoma Society
Best Buddies International
In 2017, Carolyn made history as her company became the first indie-owned (not to mention female-owned) hair care brand to run a national Super Bowl spot. Proudly featuring individuals from all walks of life, Carolyn positioned the spot as a tribute to celebrating our nation’s diversity and to bringing Americans together, one hairstyle at a time. “This ad captures the true diversity within American culture – we are all perfectly imperfect in our own way,” she said. “I’ve always gone where they don’t go, and there is no better time to push the envelope.”
Later that year, it’s a 10 Haircare founded National Love Your Hair Day on October 10th to champion diversity in beauty and challenge everyone to embrace their uniqueness. The brand continues to celebrate this important holiday year after year with huge activations across the country, including a Times Square takeover and national sampling campaign that distributed more than 100K Miracle Leave-Ins.