
RIZE Credit Union (SCE Credit Union) in Partnership with Barely Canadian
In May 2024, during National Foster Care Awareness Month, SCE Credit Union (now RIZE Credit Union) launched a transformative partnership with premium apparel company Barely Canadian and Comfort Cases. The initiative pledged to donate a fully-filled Comfort Case backpack and a Barely Canadian hoodie to youth in foster care for every new account opened during May.
Partnership Overview
The Challenge
The partnership faced two key objectives:
- Develop an effective promotional strategy to raise awareness about the initiative
- Create an efficient distribution system to deliver and promote the donations across Southern California and Nevada markets
The Solution
The team implemented a multi-channel strategy:
- Distributed a national press release through newswire services
- A promotional video was created that was shared on RIZE’s and Comfort Cases’ social media channels.
- Organized strategic Packing Parties to facilitate efficient distribution
The Impact in Numbers
The May promotion achieved remarkable success:
- 1,000 total Comfort Cases backpacks and Barely Canadian hoodies donated
- Two Packing Party events in August 2024:
- Los Angeles: 600 Comfort Cases and hoodies
- Las Vegas: 400 Comfort Cases and hoodies
Each Packing Party featured RIZE Credit Union employees working together to pack cases following an inspiring presentation by Comfort Cases founder, Rob Scheer.
Organizations who received the donations included:
- CA (600 bags)
- 1. Echoes of Hope 100
- 2. Kid Save 50
- 3. Foster Nation 100
- 4. LA County 200
- 5. A Sense of Home 50
- 6. Barely Canadian 100
- NV (400 bags)
- 1. Clark County/Independent Living 100
- 2. NV Partners for Homeless Youth 100
- 3. Foster Kinship 100
- 4. St Jude’s Ranch for Children 100
Media Coverage




Testimonials
“We are incredibly proud to partner with Comfort Cases and Barely Canadian to drive a larger impact with youth in foster care, ” said Jennifer Oliver, president and chief executive officer of Rize Credit Union. “These organizations share our commitment to uplift some of the most vulnerable in our community. This packing party truly exemplifies our dedication to ensuring everyone is treated with dignity and respect and when we do that, we all rise.”